(6) When integrating AdMob ads into your application it is recommended to use test mode. In test mode test, ads are always returned.
Test mode is enabled on a per-device basis. To enable test mode for a device, first request an ad, then look in LogCat for a line like the following:
To get test ads on the emulator use AdManager.setTestDevices...
Once you have the device ID you can enable test mode by calling AdManager.setTestDevices:
AdManager.setTestDevices( new String[] {
AdManager.TEST_EMULATOR, // Android emulator
"E83D20734F72FB3108F104ABC0FFC738", // My T-Mobile G1 Test Phone
} );
Source: Android - Admob For Developers.